(Fractional Brand Management)
A comprehensive, ongoing advisory engagement for brands seeking strategic oversight across all aspects of their business — from brand foundation through wholesale and growth.
This offering is designed for founders who want a trusted partner to help guide decisions holistically, align moving parts, and maintain clarity as the business evolves.
WET PAINT acts as a fractional extension of the brand, providing senior-level perspective across brand, product, retail, and strategy.
WHAT THIS ENGAGEMENT MAY INCLUDE
Support is tailored, but often spans:
Brand positioning and narrative development
Product strategy and assortment planning
Pricing and margin architecture
Wholesale and retail strategy
Launch planning and expansion sequencing
Buyer-facing messaging and pitch refinement
Strategic decision support across the business
This engagement is ongoing and adaptive, evolving with the brand’s needs over time.
WHO THIS IS FOR
Brands starting from scratch and seeking foundational clarity
Existing brands navigating growth or complexity
Founders who want consistent, senior-level guidance without building an internal team
STRUCTURE
Engagements are:
Long-term and relationship-driven
Intentionally limited in number
Structured around monthly or quarterly scopes
Specific deliverables and cadence are defined collaboratively.
Strategic guidance for brands navigating wholesale for the first time, expanding existing accounts, or reassessing their retail footprint.
Support may include:
Channel strategy and expansion sequencing
Launch timing and market entry planning
Retail partner alignment and prioritization
The goal is intentional growth—not premature exposure.
Focused support around product strategy to ensure collections feel intentional, competitive, and commercially sound.
This work centers on:
Assortment coherence and hero product clarity
Pricing alignment across channels
New Product Development strategy
Identifying where complexity may be limiting sell-through
A comprehensive assessment designed to clarify where a brand stands—and what needs refinement before meaningful retail progress can be made.
This includes a review of:
Brand positioning and narrative
Assortment structure and hero strategy
Pricing architecture and margin viability
Wholesale materials and buyer-facing assets
Deliverable:
A clear, actionable assessment outlining strengths, gaps, and priority recommendations.
